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Our standards

How we do journalism.

Alif Zero operates as an independent business publication. These are the standards we hold ourselves to.

Use of artificial intelligence

Alif Zero uses AI assistance (Claude Opus) in the drafting of its articles. Every piece is written under editorial direction with specific research sources, verified facts, and a defined voice. AI is a writing tool — like a word processor or research assistant — not an author. Editorial responsibility for every article rests with the publication's editor, Sufyan.

We disclose this openly because AI-assisted content is a reality of modern publishing, and readers deserve to know. What we do not do: publish auto-generated content with no editorial oversight, fabricate quotes, invent sources, or pass off AI output as original human reporting without review.

Factual accuracy

We aim to be factually correct. When we state a specific claim — a number, a name, a date, a historical event — it has been verified against a real source. When we are uncertain, we say so. When we are wrong, we correct.

Corrections policy

If you spot an error in an Alif Zero article, email corrections@alifzero.com. Material errors are corrected within the article with a dated correction note at the bottom. Minor typographical errors are corrected silently.

Conflicts of interest

Alif Zero's founder operates other businesses: Zivni (FMCG SaaS), GeoMine AI (satellite mining intelligence), Acme Global Trading (commodity export), and IVG Pakistan (retail). When an Alif Zero article discusses topics related to any of these businesses, we link to them and disclose the ownership relationship.

Sponsored content

Sponsored articles are clearly labelled "Sponsored" at the top of the piece and in metadata. Sponsorship does not include the right to dictate editorial positions — it only secures placement. If a sponsor requests changes to factual content, we decline.

Sources

We cite sources when the claim would benefit from it. We prefer primary sources (official data, peer-reviewed research, direct statements) over secondary aggregators. We do not link to sources we have not verified ourselves.

Anonymity

If we grant anonymity to a source — something we do sparingly — we explain why in the article. Anonymous sources are used only when (a) the information is important, (b) no named source is available, and (c) the source has credible reason to fear retaliation.

Updates

These standards evolve. Material changes will be announced on our homepage.